Bloom-in-Box Ltd we are committed to protecting and respecting your privacy. The policy below explains how we maintain your privacy when working with Bloom-in-box. 

Our policy sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it. For the purpose of UK data protection laws, the data controller is Bloom-in-Box Ltd, Unit 18, Swordfish Business Park, Burscough, L408JW. 

Data Protection Principles 

When processing your information, we must comply with the seven key principles to comply with GDPR enforceable principles of good practice. These principles state that your personal information must be: 

  • processed lawfully, fairly and in a transparent manner, processed for specified, explicit and legitimate purposes, 
  • adequate, relevant and limited to what is necessary, accurate and, where necessary, kept up-to-date, 
  • kept in a form which permits identification of data subjects for no longer than is necessary processed in a manner that ensures appropriate security of the personal data kept accountability – able to demonstrate compliance.


We may collect, use, store and transfer different kinds of personal information about you, including: 

Identity Data, such as your name, title and date of birth 

Account Identity Data, such as your email address and your password 

Contact Data, such as your billing address, delivery address, email address and telephone numbers 

Financial Data, such as bank account and payment card details

Transaction Data, including details about payments to and from you, and other details of products you purchase from us

Technical Data, including IP addresses, your log-in data, browser type and version, time-zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website 

Profile Data, including purchases or orders made by you, feedback and survey responses 

Usage Data, including information about how you use our website, products and services, and 

Marketing Data, such as your preferences in receiving marketing from us and our third parties, and your communication preferences. 

‘Special Category’ Data 

Information relating to your racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health, criminal convictions, sex life or sexual orientation, or certain types of genetic or biometric data is known as ‘special category’ data. 

During the course of dealing with you, we do not expect to collect any ‘special category’ data about you. 

How we collect personal information: 

We may obtain personal information by directly interacting with you, such as: 

  • Placing orders for products via our website, 
  • Placing an order over the phone 
  • Placing an order via email 
  • Creating an account on our website, 
  • Browsing our website while logged into your account 
  • Entering a competition, promotion or survey organised by us, or otherwise providing us with feedback, 
  • Subscribing to our publications, or otherwise requesting marketing material to be sent to you, or 
  • Corresponding with us by phone, email, letters or otherwise 

We may obtain personal information via automated technology when you interact with our website by using cookies, server logs and other similar technologies. 

We may also collect personal information about you from third parties or publicly-available sources, such as: 

  • Analytics providers (such as Google), 
  • Credit reference and fraud prevention agencies, 
  • Providers of technical, payment and delivery services, 
  • Companies House, LinkedIn and the electoral register. 

How We Use Your Personal Information 

We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances: 

  • you have given us consent 
  • we need to perform a contract we are about to enter into, or have entered into, with you, 
  • where it is necessary for our or a third party’s legitimate interests, and your interests and rights do not override those interests, or 
  • where we need to comply with a legal or regulatory obligation. 

We do not use ‘special category’ information. 

Purpose for which we will use the data 

To register you as a new customer – It will be necessary for the performance of the contract between you and us 

To process your order and, if accepted, to deliver the products to you (including managing payments, fees and charges) – It will be necessary for the performance of the contract between you and us 

To manage your queries or complaints – It will be necessary for the performance of the contract between you and us 

To collect and recover money owed to us – It will be necessary for our legitimate 

business interests, namely to ensure we receive payment for products and services that you have ordered from us 

To notify you about changes to our terms of sale or this privacy policy – It will be necessary for our legitimate business interests, namely to ensure you are aware of our current terms and conditions 

To administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes, to allow you to participate in interactive features of our service, when you choose to do so, to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you and to make suggestions and recommendations to you and other users of our website about goods or services that may interest you or them – It will be necessary for our legitimate business interests to ensure you receive the best experience possible when accessing and using our website. We will comply with our cookie policy when processing this information 

To enable you to participate in a prize draw, competition or complete a survey – It will be necessary for our legitimate business interests, namely to study how customers use our products, to develop them and help grow our business 

To create customer profile types that are used to help identify new customers from other sources. These profiles DO NOT contain personal data. – This will be done after you give your consent for us to do. Your consent can be withdrawn by changing your preferences using the My Account functionality on our website. 

To provide you with information about special offers and other products we sell that are similar to those that you have already received from us (which may include some ‘profiling’ to ensure you only receive information that we believe is relevant to you) – Where you have previously received marketing communications from us, then it will be necessary for our legitimate business interests, namely to ensure you continue to receive communications that you have previously agreed to receive. In all other cases, we will only do this if you give us your consent 

To prevent customers from trading with Hope Valley Limited who have been abusive or who have abused or misused the products and/or services that we supply. – It will be necessary for our legitimate business interests, namely to prevent the misuse of our products or services 

To prevent customers from trading with Hope Valley Limited who have been fraudulent and to pass their details on the relevant legal/regulatory organisation. – It will be necessary in the public interest to help prevent fraudulent or dishonest behaviour. 

To notify you when you have products in your basket that have not been through the ordering process – It will be necessary for our legitimate business interests, namely to ensure we provide the quality of service you expect from us 

(Where goods and/or services are being provided to Hope Valley Limited). 
To have a contractual relation with you to supply goods and/or service. – It will be necessary for our legitimate business interests, in order to fulfil our contractual obligations. 

To contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research. – It will be necessary for our legitimate business interests, namely to develop products, services, applications and designs that attract and retain customers, improving customer interaction with our sites. 

We will only use your personal information for the purpose(s) for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 

Please note that we may process your personal information without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law. 


It is a contractual requirement for you to provide us with certain information, namely your name, delivery address, billing address, phone number and email address. During the ordering process you will be required to provide payment information to our chosen payment service provider. We do not hold any of your bank or credit/payment card details. If you do not provide us or payment service provider with that information, we may be unable to accept and process your order and deliver the products to you, and/or we may have to cancel your order. You may also be liable to pay additional costs. 

Cookie Policy 
Our website uses encrypted Cookies to aid the customer experience on our website. Cookies are pieces of data from a website that is then stored within a web browser that the website or your computer hard drive which can then retrieve at a later time. This allows us to provide you with the best experience when you are browsing our website, which also enables us to improve our website. 

We use the following cookies: 


You can find more information about the individual cookies we use and the purposes for which we use them in our Cookie Policy below on this page. 

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. 

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.